The Divided Mind…

Your life is driven by the two parts of your mind: your concious mind and your subconscious mind. Generally speaking, our emotions live in our subconscious mind and are protected and rationalized by our conscious mind. The conscious mind is the “thinking” mind and the subconscious mind is the “feeling” mind. Willpower requires thinking and is sourced from the conscious mind. The problem with this, is that true, lasting change can only take place at the feeling, subconscious level.

When change happens at the subconscious level, it happens easily and naturally, eliminating the frustration and focus required when “trying” and “struggling” with conscious focused energy.

An iceberg can serve as a useful metaphor to understand the unconscious mind and how it can work more cooperatively with the conscious mind. As the iceberg floats in the water, the huge mass of it remains below the surface. Only a small percentage of the whole structure is visible above the surface. In this way, the iceberg is like the mind. The conscious mind is what we notice above the surface while the unconscious mind, the largest and most powerful part, remains unseen below the surface.


The Willpower Myth…

Have you ever tried to use willpower to break bad habits and form new ones? “I can lose these last 10lbs if I stop eating carbs,” or “I will use willpopwer to stop smoking.”


This usually doesn’t work and here’s why:

Willpower is controlled by a part of the brain called the orbitofrontal cortex (part of the frontal lobe located in the front of the brain).

If I say to you, “don’t think of a pink elephant,” what are you most likely to do?

Think of a pink elephant of course!

Therefore, when you think to yourself, “don’t eat bread,” you’ll want to eat the bread! Before you know it, you’re giving into the bread and thinking of yourself in a negative way for not having the willpower to say “NO”. “Depriving” yourself only leads to “pink elephant thinking”, which in the long term, does not get you any closer to achieving your goals.

Instead what needs to happen is that new, good habits need to be formed by changing beliefs, values and expectations at the subconscious, “feeling” level. This happens by improving your ability to identify a negative behavior, emotion or thought before it actually takes place.

This is where the power of hypnotherapy comes in…


Hypnotherapy works by tapping into the power of your subconscious mind, and directing that energy towards achieving your goals. Hypnosis is a natural state of relaxed focus that allows you to access that deep, inner part of you – your subconscious mind.

Think of your subconscious mind as a powerful, go-getter within you that will achieve the goals you set for yourself, if given the appropriate directions and motivation.


Types of Therapy


Clinical Hypnotherapy


Clinical hypnotherapy uses a light relaxing state of hypnosis, where positive suggestions and visualisations are used to help the client to achieve their goals.

Both the use of positive suggestions and visualisation techniques are enhanced when using hypnosis, helping you to see and feel the way you want to.

This type of therapy is used to treat conditions such as to stopping smoking, losing weight, relaxation, exam nerves, nail biting etc


Analytical Hypnotherapy (Hypno-analysis)


Analytical hypnotherapy is used to discover the original cause of a problem.

Hypno-analysis can be best described as the doctrine of cause and effect. To put into simple terms every symptom (the effect) must have an initial starting point (the cause).

So once the original cause is removed the symptoms can disappear leaving the person free from the effect. There is nothing worse than having a feeling of something inside yourself but outside your control.

Emotional problems respond particularly well to analytical therapy. With analytical therapy we are looking at a complete and total change in the person because the root cause of the problem is removed.

Hypnotherapy dramatically speeds up the analytical therapy allowing you to resolve certain issues that have been causing you problems for many years and on average 8 to 10 sessions of analytical therapy are required.